Google AdWords, as you might know, is a Google advertising program where you can place ads on their website and only pay when people click on your ad. This might sound like an amazing deal, but it can also save you your life if you don't know what you're doing.
To make sure you don't spend a lot of money, here are a few things you need to know.
You need to choose the perfect keywords for your target audience. Open the free Google External Keyword Tool and search for highly searched keywords that people use to solve their problems. If you want to get more information about Google AdWords then you can check out https://browzify.com/google-adwords-courses. And of course make sure that these keywords are targeted to the information that is on your site, the products or services that you sell.
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Targeted Ad Group
Take all the targeted keywords that you find with Google's external keyword tool and separate them into small groups of closely related keywords. This will help keep your ad campaign targeted as much as possible.
Now you will take each group of closely related keywords and create a separate ad for each. Your ad must be relevant to the keywords in the group and include the main keywords in the title and copy of the ad.
If your landing page has nothing to do with the keywords you are advertising below, your cost per click will be very expensive or Google might not display your ad at all. To achieve this, you will most likely need to create a different landing page for each group of keywords.